Julie Arroyo

Senior Digital Designer

E-Commerce Digital Design

Building modern, optimized sites that improve search rankings, traffic, and conversions.

Role

Lead Designer & Graphics Manager

Scope

Logo Design, Graphics creation, UX / UI

Tools

Shopify, Photoshop

Timeline

3 months

Challenge

Many small business owners struggled to maintain an effective online presence due to limited resources, time, and technical experience. Most had minimal content, small budgets, and little understanding of SEO or social media best practices — but needed a professional, functional site to grow their business.

Approach

To streamline the process, I developed a repeatable system for discovery, content creation, and launch.

  • Sent clients a detailed questionnaire to understand their goals, services, and audience.
  • Collected and refined existing assets from social media or legacy websites.
  • Created new content and visuals aligned with each brand’s personality.
  • Set up Google Maps listings, basic SEO, and social integrations.
  • Provided post-launch support, monitoring traffic and adjusting SEO or design as needed.

    • mall logo animation
    Mall Stats Imge with circles
    2 laptops with pages from the mall
    3 phones with mall social posts
    Design system components

    Outcome

    Each launch resulted in noticeable improvements in visibility and performance:

  • Significant increases in organic search traffic.
  • Higher Google rankings — often moving from low visibility to first or second page results.
  • Faster, more attractive websites that better reflected their business.
  • More calls, appointments, and sales — and happier, more confident business owners.

    • Let’s collaborate
    Open to senior roles & thoughtful partnerships — remote or hybrid.
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