Julie Arroyo
Designer, visual storyteller, and creative collaborator.
I’m Julie Arroyo, a Senior Visual & Brand Designer with over a decade of experience creating thoughtful, visually driven work across broadcast, digital, social, e-commerce, and merchandise. My design style lives at the intersection of brand, campaign, motion, and product, grounded in visual storytelling and audience connection.
Over the last decade I’ve worked across design sysyems for both web and print — from national television websites and cross-platform design systems to small-business sites with SEO foundations and tangible merchandise like apparel and collectibles.
My approach is equal parts structure and storytelling: clear information architecture, accessible components, and a visual language that respects the brand’s voice.
Philosophy
Users first
Design should feel as good as it looks — empathetic, legible, and inclusive.
Systems with soul
Components and guidelines bring consistency without flattening brand personality.
Story as strategy
Every screen should communicate what the brand stands for and why it matters.
Capabilities
Experience Snapshot
Senior Digital Product Designer — Broadcast
Lead visual design and creative execution across web for national brands, overseeing campaigns, merchandise, and digital experiences across multiple platforms.
Digital Designer — Freelance / Studio
Directed brand and marketing design for 70+ small business clients, translating business goals into cohesive visual systems across web, social, and print.
UI/UX & Front-End Collaboration
Built and optimized brand-focused digital experiences in collaboration with design and marketing teams.
Tools
Beyond Work
When I’m not designing, you’ll catch me sketching, exploring the Chicagoland area or just crafting new art at home. To be in the best creative space, I absolutely require some strong coffee & a good pair of headphones. I'm a comic book & Sci-Fi enthusiast, love art, baking & can come up some great dad-jokes now & then.