Julie Arroyo
Designing where brand story meets everyday usability.
I’m Julie Arroyo — a Senior Digital Product Designer based in Chicago. I craft brand-led, story-driven interfaces for broadcast, lifestyle, and product teams, blending emotion, clarity, and craft to make digital experiences feel human.
Over the last decade I’ve worked across UX, UI, and visual systems — from national television websites and cross-platform design systems to small-business sites with SEO foundations and tangible merchandise like apparel and collectibles.
My approach is equal parts structure and storytelling: clear information architecture, accessible components, and a visual language that respects the brand’s voice.
Philosophy
Users first
Design should feel as good as it looks — empathetic, legible, and inclusive.
Systems with soul
Components and guidelines bring consistency without flattening brand personality.
Story as strategy
Every screen should communicate what the brand stands for and why it matters.
Capabilities
Experience Snapshot
Senior Digital Product Designer — Broadcast
Lead UX/UI for national television websites and show ecosystems; established modular design system and accessibility standards; partner with producers and engineers.
Digital Designer — Freelance / Studio
Brand and web for small businesses; SEO-minded site builds; merchandise and printable collectibles; social and campaign creative.
UI/UX & Front-End Collaboration
Interface design and handoff for marketing sites and product surfaces; component libraries and responsive systems.
Tools
Beyond Work
When I’m not designing, you’ll catch me sketching, exploring the Chicagoland area or just crafting new art at home. To be in the best creative space, I absolutely require some strong coffee & a good pair of headphones. I'm a comic book & Sci-Fi enthusiast, love art, baking & can come up some great dad-jokes now & then.