Multi-Brand Design System
- Work with engineering & marketing teams to create a uniform look between all company networks.
- Manage & oversee all graphic and content updates for each site.
Julie Arroyo
Senior Brand & Campaign Designer | Chicago, IL
Senior Brand & Campaign Designer
Designing multi-platform campaigns, brand systems, and digital experiences across media, marketing, motion, and web.
Things I do at work:
National E-Commerce Store
- Produced branding for and helped grow a sister store to company brand.
- Manage weekly graphics and updates as needed to the Shopify store & newsletters.
National Television Program
- Maintain brand consistency across broadcast, web, social, merchandise, and promotional campaigns.
- Collaborate with merchandise team to create new physical products including shirts, prints, accessories & more.
Local News Affiliate
- Updated branding design on local website to match national re-design guidelines.
- Manage graphic & content updates between the Milwaukee team & the engineering team.
Experience Snapshot
2022 — Present
Senior Brand & Campaign Designer — Broadcast
Lead visual design and creative execution across web for national brands, overseeing campaigns, merchandise, and digital experiences across multiple platforms.
2017 — 2022
Digital Designer — Freelance / Studio
Directed brand and marketing design for 70+ small business clients, translating business goals into cohesive visual systems across web, social, and print.
2014 — 2017
UI/UX & Front-End Collaboration
Built and optimized brand-focused digital experiences in collaboration with design and marketing teams.