Julie Arroyo

Senior Digital Designer

Brand Design Systems

Network Brand System for Multi-Site Broadcast Platforms

Role

Lead Web Designer

Scope

Web, Newsletter & Social Support Design Lead

Tools

Figma, Photoshop, Mailchimp, Shopify

Timeline

Ongoing

Shared layout structure applied across multiple network brands with individualized visual identities.

Challenge

Each site needed to maintain its own brand identity while operating within a shared design system and CMS template. The challenge was balancing efficiency and consistency while preserving the visual personality of each network.

  • Maintain distinct network branding across multiple network identities
  • Work with engineering teams to create a shared CMS and marketing teams for a consistant layout structure
  • Ensure consistency in navigation, content modules, and user experience
  • Allow each brand’s color, typography, and tone to remain recognizable

    • My Role

  • Designed and maintained the shared site template
  • Applied brand styles across multiple network properties
  • Adapted layouts and UI components to each network’s identity
  • Collaborated with internal teams to ensure consistent implementation

    • Outcome

    The template established a consistent structure across all sites while allowing each network to express its identity through brand-specific visual elements.

    The system allowed new network sites to launch efficiently while maintaining brand consistency and reducing design overhead.

    Let’s collaborate
    Open to senior roles & thoughtful partnerships — remote or hybrid.
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