Challenge

Each network needed to maintain its own visual identity while working within a shared CMS structure and design system. The challenge was creating a scalable framework that balanced efficiency, usability, and brand consistency across multiple platforms.

• Maintain distinct network branding across multiple network identities
• Work with engineering teams to create a shared CMS and marketing teams for a consistant layout structure
• Ensure consistency in navigation, content modules, and user experience
• Allow each brand’s color, typography, and tone to remain recognizable

My Role

• Designed and maintained the shared digital design system across multiple network properties
• Adapted layouts, UI components, and brand styles for individual network identities
• Collaborated with engineering, marketing, and internal teams to ensure consistent implementation across platforms
• Supported scalable campaign and content updates across web, social, and promotional channels

Outcome

The system created a consistent framework across multiple network sites while allowing each brand to maintain its own visual identity. Shared templates and reusable components improved scalability, streamlined updates, and supported faster launches for new network properties.

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