Julie Arroyo

Senior Digital Designer

E-Commerce Digital Design

Creating a brand-driven storefront for a national television network.

Role

Lead Designer & Graphics Manager

Scope

Logo Design, Graphics creation, UX / UI

Tools

Shopify, Photoshop

Timeline

Ongoing

mall logo animation
Mall Stats Imge with circles
2 laptops with pages from the mall
3 phones with mall social posts
Design system components

Challenge

Create a successful e-commerce storefront that represents the MeTV master brand while delivering a nostalgic, memorable shopping experience. The storefront needed to support both MeTV-branded merchandise and a growing mix of third-party vendors offering collectible and licensed retro television and film products.

Since the launch of the MeTV Mall, the platform has expanded to include a wide range of vendors and product types—from Funko Pop collectibles and licensed apparel to drinkware, figurines, and exclusive in-house merchandise for MeTV FM, Tune In With Me, and Svengoolie, the network’s top-selling brand. The challenge was to scale the storefront while maintaining a cohesive visual identity and intuitive shopping experience.

Approach

  • Developed a distinct e-commerce brand identity designed to sit seamlessly alongside the MeTV channel, balancing modern usability with strong nostalgic cues.
  • Designed the MeTV Mall logo to evoke classic shopping mall signage—referencing personal nostalgia while keeping the execution clean, contemporary, and legible.
  • Oversaw all visual assets across the storefront, including homepage graphics, collection imagery, sale promotions, and campaign banners
  • Created reusable graphic templates for sales, newsletters, and social media to ensure consistency across teams and marketing channels.
  • Partnered closely with internal teams to launch new collections on a weekly basis, producing corresponding visuals that support seasonal campaigns and promotions.
  • Built and maintained storefront pages, product imagery, and promotional templates to support new vendors, rotating collections, and limited-time sales.

    • Outcome

    The MeTV Mall has grown into a scalable e-commerce platform supporting a diverse mix of vendors and product categories while maintaining a cohesive, brand-driven shopping experience. The system allows for frequent collection updates, promotional flexibility, and strong visual storytelling—supporting continued growth across MeTV’s brand ecosystem.

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