Challenge

Create a successful e-commerce storefront that represents the MeTV master brand while delivering a nostalgic, memorable shopping experience. The storefront needed to support both MeTV-branded merchandise and a growing mix of third-party vendors offering collectible and licensed retro television and film products.

Since the launch of the MeTV Mall, the platform has expanded to include a wide range of vendors and product types—from Funko Pop collectibles and licensed apparel to drinkware, figurines, and exclusive in-house merchandise for MeTV FM, Tune In With Me, and Svengoolie, the network’s top-selling brand. The challenge was to scale the storefront while maintaining a cohesive visual identity and intuitive shopping experience.

Approach

• Developed a distinct e-commerce brand identity designed to sit seamlessly alongside the MeTV channel, balancing modern usability with strong nostalgic cues.
• Designed the MeTV Mall logo to evoke classic shopping mall signage—referencing personal nostalgia while keeping the execution clean, contemporary, and legible.
• Oversee all visual assets across the storefront, including homepage graphics, collection imagery, sale promotions, and campaign banners
• Create reusable graphic templates for sales, newsletters, and social media to ensure consistency across teams and marketing channels.
• Partner closely with internal teams to launch new collections on a weekly basis, producing corresponding visuals that support seasonal campaigns and promotions.
• Build and maintain storefront pages, product imagery, and promotional templates to support new vendors, rotating collections, and limited-time sales.

Outcome

The MeTV Mall has grown into a scalable e-commerce platform supporting a diverse mix of vendors and product categories while maintaining a cohesive, brand-driven shopping experience. The system allows for frequent collection updates, promotional flexibility, and strong visual storytelling—supporting continued growth across MeTV’s brand ecosystem.

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