Challenge

This was a completely new network that had a tight deadline, so working with the development, marketing and social teams to create a cohesive experience was crucial. The biggest challenge was adapting to an ever changing brand that needed to comply with Warner Bros.’ copyrights and trademark restrictions. With everyone working together, we ended up with a wildly successful launch and a continuously popular network.

Approach

The project extended the MeTV brand into a fresh digital experience for a slightly younger audience, while maintaining the network’s familiar charm. We kept the signature cartoon style but introduced a more vibrant palette, subtle scroll animations, and playful movement to modernize the feel. The redesign also integrated social and video collaborations to reflect how fans engage with the brand today.

Outcome

The redesign established a flexible brand system that evolves with the network — allowing shows, schedules, and promotional features to shift seamlessly. While the site remains rooted in MeTV’s established audience, it now connects naturally with younger viewers, positioning the brand for continued growth and relevance in the years ahead.

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