Julie Arroyo
Merchandise & Print Materials
Designing for National televion program and broader network brands.
Role
Lead Designer
Scope
Design System
Tools
Illustrator, Photoshop
Timeline
Ongoing
Challenge
Designing merchandise for the Svengoolie brand meant creating fresh designs that long-time fans would still want to collect. The challenge was to keep each piece true to the show’s distinct personality while introducing new art, products, and materials.
I developed artwork for apparel, collectibles, and seasonal items, and collaborated with external illustrators — adapting their work across formats while maintaining brand consistency and quality.
Approach
My process begins with research — reviewing recent show episodes and visiting the set to capture tone and inspiration directly from the source. I also study comparable brands with similar audiences to understand current trends and opportunities.
From there, I evaluate what’s worked well in previous collections and identify ways to evolve the visual direction. Throughout the process, I collaborate closely with the merchandise team and manufacturers to align creative ideas with materials, production methods, and pricing.
Outcome
Through ongoing experimentation, we’ve identified what truly resonates with the audience — from collectible lawn inflatables and
bobbleheads to patterned apparel that reflects the show’s humor and personality.
While some designs perform better than others, consistent best-sellers like the glow-in-the-dark logo shirt help anchor the line. Our growing
insight into fan preferences now informs not only product design but also how we market across newsletters, social channels, on-air promos, and the website.