Julie Arroyo

Senior Digital Designer | Chicago, IL
Designing with warmth & intent

Designing brand-driven experiences that connect story and craft.

I’m Julie Arroyo, a Senior Visual & Brand Designer creating campaigns, motion, merchandise, and digital experiences for brands with personality. I believe design should feel as good as it looks — human, thoughtful, and quietly powerful.

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Recent Projects

Broadcast redesign abstract thumbnail
Visual Identity

National TV Program

Bringing new life to a cult-favorite brand through characters, merchandise, and story-driven digital experiences.
Merchandise system abstract thumbnail
Brand Identity

National E-Commerce

Keeping the nostalgia of many generations alive with an easy to shop, ever changing mall.

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Visual Identity

Local News Affiliate

Working with a CBS national brand re-design while spotlightling the local news, weather & events of Milwaukee, WI.

About

Over the last decade I’ve worked across design sysyems for both web and print — from national television websites and cross-platform design systems to small-business sites with SEO foundations and tangible merchandise like apparel and collectibles.

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Let’s collaborate
Open to senior roles & thoughtful partnerships — remote or hybrid.
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