
Animation Network Site Creation
Establishing a fresh digital experience for a new audience, while maintaining the main brand's familiar charm.
I’m Julie Arroyo, a Senior Digital Product Designer focused on creating intuitive, story-driven experiences for modern brands. I believe design should feel as good as it looks — human, thoughtful, and quietly powerful.

Establishing a fresh digital experience for a new audience, while maintaining the main brand's familiar charm.

A cohesive product line: tees, collectible cards, socks, and seasonal decor built from a reusable asset system.

Faster, clearer, and more findable: brand refresh, UX, and local SEO structured for growth.
I’ve spent the past decade designing at the intersection of brand storytelling and product UX — from national broadcast sites and campaigns to product surfaces and tangible merchandise. I combine research-driven thinking with a taste for craft to help brands express themselves clearly and thoughtfully online.